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Even though they weren’t instructed to restrain themselves from considering such a solution, they were unable to “see” the white space beyond the square’s boundaries.

Only 20 percent managed to break out of the illusory confinement and continue their lines in the white space surrounding the dots.

That this advice is useless when actually trying to solve a problem involving a real box should effectively have killed off the much widely disseminated—and therefore, much more dangerous—metaphor that out-of-the-box thinking spurs creativity.

Overnight, it seemed that creativity gurus everywhere were teaching managers how to think outside the box.Management consultants in the 1970s and 1980s even used this puzzle when making sales pitches to prospective clients.Si el otoño es una de las épocas más románticas del año, la ciudad de París es capaz de convertir esta estación en algo mágico.Bajo la tenue luz de las calles de Trocadero, jerséis gráficos y pantalones pitillo de estilo tailored componen un look tan chic como la ciudad que lo recibe.In other words, the “trick” was revealed in advance.

Would you like to guess the percentage of the participants in the second group who solved the puzzle correctly?Fotos de Guillermo del Mar (@gdm_oficial)If autumn is itself one of the most romantic season of the year, Paris can make this time even more magical.Under the soft lights of Trocadero, graphic jumpers and tailored skinnies, create an outfit as chic as the french city.Because the solution is, in hindsight, deceptively simple, clients tended to admit they should have thought of it themselves.Because they hadn’t, they were obviously not as creative or smart as they had previously thought, and needed to call in creative experts. The nine-dot puzzle and the phrase “thinking outside the box” became metaphors for creativity and spread like wildfire in marketing, management, psychology, the creative arts, engineering, and personal improvement circles.No one, that is, before two different research teams—Clarke Burnham with Kenneth Davis, and Joseph Alba with Robert Weisberg—ran another experiment using the same puzzle but a different research procedure.